Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, ...(展开全部)

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, ...(展开全部)

An eye-opening, myth-shattering examination of what makes us fat, from acclaimed science writer Gary Taubes. In his New York Times best seller, Good Calories, Bad Calories, Taubes argued that our diet’s overemphasis on certain kinds of carbohydrates— not fats and not simply excess calories—has led directly to the obesity epidemic we face today. The result of thorough re...(展开全部)

Building upon his critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, Gary Taubes revisits the urgent question of what’s making us fat—and how we can change. He reveals the bad nutritional science of the last century—none more damaging or misguided than the “calories-in, calories-out” model of why we get fat—and the good science that has...(展开全部)

Building upon his critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, Gary Taubes revisits the urgent question of what’s making us fat—and how we can change. He reveals the bad nutritional science of the last century—none more damaging or misguided than the “calories-in, calories-out” model of why we get fat—and the good science that has...(展开全部)

An eye-opening, myth-shattering examination of what makes us fat, from acclaimed science writer Gary Taubes. In his New York Times best seller, Good Calories, Bad Calories, Taubes argued that our diet’s overemphasis on certain kinds of carbohydrates— not fats and not simply excess calories—has led directly to the obesity epidemic we face today. The result of thorough re...(展开全部)

Explore the gray areas in your gray matter—philosophical brainteasers from the bestselling author of The Pig That Wants to Be Eaten Is your brain ready for a thorough philosophical health check? The author of the international bestseller The Pig That Wants to Be Eaten and his fellow founding editor of The Philosopher’s Magazine have some thought-provoking questions...(展开全部)

Explore the gray areas in your gray matter—philosophical brainteasers from the bestselling author of The Pig That Wants to Be Eaten Is your brain ready for a thorough philosophical health check? The author of the international bestseller The Pig That Wants to Be Eaten and his fellow founding editor of The Philosopher’s Magazine have some thought-provoking questions...(展开全部)

From one of the world's leading experts on unconscious racial bias, a personal examination of one of the central controversies and culturally powerful issues of our time, and its influence on contemporary race relations and criminal justice. We do not have to be racist to be biased. With a perspective that is both scientific, investigative, and also informed by personal experie...(展开全部)